Are you considering taking up either blogging or copywriting for a living?
While you might get excited, it can also be confusing to know what the differences are and which one is right for you.
In this blog post, we will break down blogging vs copywriting to help you understand how they compare so that you can make an informed decision on which is best suited to your skillset and needs.
Let's dive straight into this.
Copywriting vs Blogging:What is The Difference?
Blogging and copywriting are two essential components of content marketing that serve distinct purposes.
Blogging is a type of content writing that involves creating informative, educational, or entertaining articles on a specific topic, while copywriting aims to persuade readers to take a specific action such as making a purchase or subscribing to a service.
The primary difference between copywriting vs blogging is the intent behind the content.
While bloggers may aim to educate, inform, or entertain readers, copywriters focus on crafting persuasive messages that encourage readers to take a desired action.
However, both blogging and copywriting require a keen understanding of the target audience, a clear understanding of the topic, and strong writing skills to deliver engaging content.
By understanding the differences between these two types of content, businesses can effectively leverage both to attract, engage, and convert their target audience.
Introductions to Copywriting and Blogging - What They Are, What Purpose They Serve?
Blogging and copywriting have become increasingly important in today's digital age.
Whether you are a business owner trying to sell a product or service, or someone who wants to share their thoughts and experiences with the world, these skills are essential for success.
Blogging allows you to create and share content that is informative, entertaining, and engaging.
It provides a platform for you to connect with like-minded people and establish yourself as an expert in your field.
Copywriting, on the other hand, is the art of creating persuasive and compelling content that motivates people to take action.
It is all about crafting messages that resonate with your audience and inspire them to buy, subscribe, or sign up.
Many people don't like the word, "persuasive writing" but it doesn't have to be persuasive at all.
Instead of seeing as this aggressive marketing strategy, see it more as a bridge between your product and the readers needs.
Learning the basics of blogging and copywriting can help you grow your business, boost your personal brand, or simply express yourself in the most effective way possible.
I would say that the introductory phase of both is critical as it lays the foundation for engaging content creation.
However, if you want to master blogging and copywriting, you have to understand your audience and tailor the writing style accordingly.
As Copywriting legend Eugene Schwartz once said:
“There is your audience. There is the language. There are the words that they use.”
You should see this as the conversation with your audience. Not as selling pitch. In both cases.
So, as well in copywriting.
Art of good copywriter is to write in such a manner, that people won't feel you are selling them something.
You should be able to listen, offer the solution to their problem or engage in the way, that when there is a problem, they will find YOU!
What is Copywriting?
Copywriting is process of writing a text that's persuasive, compelling and makes people take certain action.
This action can be whatever from signing up for an email list, to attending your webinar or to buying a product.
Even though, copywriting is relatively old profession, the principles stay the same from decades.
Great copy needs to inspire people to do certain action.
- Building Brand Awareness
- Helping With Conversions
- Growing of Your Audience
- Helping to Engage and Communicate With Your Audience
- Provides Unique Insights Into The Product
What is Blogging?
Blogging is writing about an event, situation, or topic in a blog. Blog content is often referred to as blog entries. It uses (most of the time) conversational style.
It means that you write online articles in which you share valuable information to engage an audience. So that eventually, the audience knows where to find you for a particular product or service.
Many affiliate marketers use this strategy to drive traffic to their affiliate pages.
- Helping to Drive Traffic to Your Website
- Helping to Drive Long-Term Results
- Helping You Get Higher Website Authority
- Building Brand Authority
- Creating Community of "Raving" Fans
Comparing Copywriting and Blogging - What Are Similarities And Differences Between The Two?
Some people are confused and think that copywriting and blogging are the same things.
On the other hand, others don't know if those two can be combined together...so let me explain!
Both are effective ways of communicating with an audience, but copywriting focuses more on selling a product or a service than blogging.
Copywriting aims to persuade the reader into taking action or buying something, you can call it=conversion.
Whereas blogging is more about sharing opinions and ideas or providing valuable information to the reader. Meaning the number of purpose of blogging is to inform.
In terms of format, copywriting is usually concise and to the point, with a clear call to action, while blogging can be more conversational and lengthy.
They both require decent writing skills, creativity, and the ability to engage the reader, but copywriting generally requires a more persuasive tone, while blogging has a more informative tone.
At the same time, if you don't have writing as Shakespeare, you still can became successful in creation of online business, and using your blogging and copywriting skills.
Overall, copywriting and blogging can complement each other, and a good writer should be able to master both styles.
What Type of Writing Skills Are Needed For Each Style of Writing?
If you are thinking about copywriting vs blogging, you might wonder, what type of language is needed for each of them.
Let me show you!
Copywriting requires a person to possess writing skills that are geared toward persuasion, such as an understanding of how to use language to evoke emotions and create urgency.
It is important to be able to craft messages that are concise yet powerful, with the goal of driving action and increasing sales.
Copywriters need to be creative in order to come up with unique ideas for promotions or campaigns, as well as persuasive copy that stands out from the competition.
They should also have good research skills in order to gain knowledge about their target audience and tailor content accordingly.
Research is one of the most crucial, time-consuming, yet the most essential skill, copywriters need to have.
Blogging requires different writing skills compared to copywriting, although there is still a need to engage the reader.
As you read earlier, the key objective for blogging is providing valuable information or expressing one's opinion on a topic.
In other words: to educate and inform.
Creating captivating content also involves researching an interesting topic, presenting it in an easy-to-understand manner, and writing with intention.
Additionally, bloggers should be able to engage in two-way communication with their readers by responding promptly and thoughtfully to any questions or comments they might have.
Don't be fooled that blogging is just telling stories, and awaiting comments from readers. Especially, when you aim to monetise your blog, you will write with certain rule.
For instance, your content will be SEO optimised, will have specific length, and so on.
Different Learning Curves for Each Writing-What Are Some Tools Available to Learn More About Them?
Ok, when you have an idea, what are the differences, and the similarities between copywriting vs blogging, you might choose your favourite.
But where do you start if you have no knowledge yet?
Let me show you some ways how you can start learning copywriting or/and blogging.
Before I start, friendly reminder.
If you will master both skills, you have higher chances to leverage, reach out to people and in the end, to earn, than if you would specialise in only one.
How to Learn Copywriting?
As there is no traditional education for copywriting, the best way is to self-study.
The best approach for mastering copywriting?
Learn, ask for feedback and practice.
Depending on your preferences and type of study, you can choose between books or courses.
Of course, there is enough free material on YouTube and Google, but I won't recommend to rely on those resources, solely.
Even though, it's free, due to somewhat superficial content, you will have to search for multiple sources. Therefore, you won't have the structure, rather it will be chaotic.
If you are serious about copywriting, you would have to pay.
However, the costs of the learning material are favourable. Especially, if you consider what you can earn.
However, if you go for books, I would recommend...Art of Click, Ogilvy On Advertising, Breakthrough Advertising.
If you prefer courses, then you have several options, depending on the type of copywriting you are interested in and on the level of your experience.
For beginners aim to become freelance copywriters, I would recommend the CCA course. For someone who already has an idea what copywriting is and had some trials, have a look on awai.com and choose one of their course.
In case, you have no idea which direction you want to go, but you love the idea of earn money with copywriting, I'd recommend copyhackers.com.
They have some free courses, like Conversion Copywriting, so you can make your feet wet before paying and choosing definite direction.
How to Learn Blogging?
Even though, some people would call blogging easier than copywriting, it is not entirely true.
You see, it is correct to say that blogging enjoys more informal language than copywriting. But by no means, you shall be writing as you think.
There are certain "rules", you should keep in eye, when you want to be successful blogger.
Learn, practice and never give up.
Especially, if you will work on your own blog, you have to start from scratch.
In other words, there will be no traffic, no people reading your content, and therefore no earnings.
That's the reason you have to be patient.
Average blog post needs 2-6 months to get some traction.
If you think to monetise your blog, be prepared to spent first year without pay-check.
However, after you'd understand the fundamentals and Google will start to recongize you, whom!
Your blog will grow.
Traffic will roll as snowball.
The first step to learning blogging is to understand your niche and your target audience.
Once you have that figured out, start exploring different blogging platforms such as WordPress or Blogger, and familiarise yourself with their interfaces.
Next, create a writing schedule and stick to it.
Consistency is key in the world of blogging to keep your readers engaged.
Finally, network with other bloggers and participate in blogging communities to learn and grow from others' experiencess
By following these tips, you'll be on your way to becoming a successful blogger.
The best place you could start your journey, is Wealthy Affiliate.
There is great training, live classes and great community of like minded bloggers.
Also, Authority Hacker is place with decent training for bloggers.
What Are Some Examples of Successful Copywriters And Bloggers?
Copywriting and blogging are both highly sought after skills, and there are numerous successful writers who have made a name for themselves in the industry.
One such example is Neil Patel, who is regarded as one of the best digital marketers in the world.
Patel has written for Forbes, The Wall Street Journal, and The Huffington Post, among others. He is also the co-founder of KISSmetrics, Crazy Egg, and Hello Bar, which are all successful marketing platforms.
If you want to learn blogging from the same platform as I did, and you want to learn how to outrank even Neil Patel, this is the place.
Below my blog post above one from CrazyEgg.
How is it possible?
Ask me here.
Another example of a successful copywriter is Ann Handley, who is the Chief Content Officer for MarketingProfs and a Wall Street Journal bestselling author.
Handley's writing style is relatable, humorous and never fails to engage her audience. Both Patel and Handley are fantastic role models for aspiring copywriters and bloggers, and their success stories are truly inspiring.
Examples of successful copywriters are also plenty.
One such copywriter is Joanna Wiebe, founder of Copyhackers.com
With over a decade of experience as a copywriter, Joanna has worked with numerous renowned brands, including Intuit, BT and Crazy Egg, and is known for her data-driven and customer-focused approach to copywriting.
Another female copywriter I like is Nicky Krawczyk and her Filthy Rich Writer, with CCA course.
Her approach is very well suited for beginners. There is not so much fluff or technical jargon. The content is easy to understand and easy-to-follow.
Someone from male category: notable copywriter is Bob Bly, who has been in the industry for over 35 years and authored more than 90 books on copywriting and marketing.
You might heard about some Bly's work. If you had you know, that hi work is focused on generating leads and converting them into sales.
Some other copywriters worth of mention are:
Joe Sugarman, Michael Masterson, David Ogilvy
Lastly, I would like to bring to your attention Brian Dean from BackLinko.
This guy is a perfect example solution for your dilemma copywriting vs blogging.
He just combined both of them.
Not only, does he combine both of them, but he master them and therefore he is super successful.
Successful bloggers and copywriters are examples of the kind of talent and dedication necessary to craft compelling content that stands out in a crowded marketplace.
Those "rockstars" should serve you as a motivation and inspiration what, all is possible if you learn, practice and dedicate to the skill.
Benefits of Mastering Both Styles of Writing
Mastering the art of copywriting and blogging can be extremely beneficial for anyone looking to start a new career. In the present, digital era, you can't go wrong with this choice.
The number of websites, blog posts and online products is growing rapidly. So, there will be enough opportunities for you, should you devote yourself to mastering those skills.
Copywriters are in high demand as businesses need compelling content to attract customers and sell products or services.
Blogging is also an effective way to reach a wider audience and establish yourself as an expert in your field. What I love about both of the especially blogging though, that you can start from scratch.
All you need is to find the right platform that will teach you the skill. The rest is your willingness to learn.
Important to remember is, that both styles require excellent writing skills, creativity, and the ability to engage with readers; however, mastering both will give you a competitive edge over other writers who specialise in one style only.
With the right knowledge and resources available online today, anyone can become proficient at copywriting or blogging - all it takes is dedication and practice!
Copywriting vs Blogging: Summary
In conclusion, copywriting and blogging each have their own merits and benefits.
The most important thing to remember, though, is that whichever you choose, make sure it’s something that you are passionate about.
If you’re interested in finding practical ways to study and practice for either one of these disciplines, our website has many useful resources to help you get started!
With a bit of hard work and some focus, there's no telling how far your writing skills could take you.
So let's all make this less a comparison between two distinct art-forms, but more a motivational reminder of what we can achieve by fine-tuning our talents.
To summarise: Copywriting vs Blogging - the decision is yours!
I hope you liked my blog post and that it was helpful.
As always, if you have any question, please leave them in the comments area. I wil be more than happy to help you out.