Have you been searching among SEO copywriting courses trying to find the best one for you?
Optimising for clients and in the same time for search engines isn’t always easy.
Your content is king in the end, and you want to be sure that it stands out while facing the competition.
I am going to have a closer look if SEO copywriting certification course is the one that can help you boost your content.
In short:if you want to get higher Google rankings, this review will help you.
Shall we start?
Name: SEO Copywriting Certification
Founder: Helen Lloyd-Martin
Earning Potential: 10/10
Price: $995, or 3 times $390
Before I will dig in the course itself there is question I am getting often and I want to answer it now.
Do Copywriters consider SEO and are the SEO Copywriting and Copywriting the same?
Yes copywriters writing online, consider SEO.
Secondly, SEO and Copywriting is not completely the same. (For instance if you write other than digital copy, I think you won’t consider any SEO techniques.)
Even though it is quite similar. The biggest difference is that with Copywriting you are trying to appeal to the customers, and while writing for SEO, you are trying to appeal Mr. Google and his friend Mr. Bing.
Obviously, if you are writing online copy, then you want to have ideally both of the worlds inside of your written text.
I hope that it makes a bit more sense to you now.
What is it?
Created by first-ever agency to specialise in SEO and happen to be the founders of the first SEO Copywriting Certification program these pioneers on SEO created this unique program.
Endorsed by organisations such as seoPros.org and AWAI, the SEO Copywriting Certification training is a self-directed training focused on web content and social media writing.
The materials are continually updated, reflecting the latest search engine changes. Plus, you’ll have the opportunity to receive feedback on their writing.
In short, it is SEO Copywriting course for content writers of all level. (Maybe you will have slighter advantage, if you know basics of SEO, but it is not necessary.)
Who is it for?
Aspiring, but as well experienced copywriters.
Additionally, it is suited for every content creator online, looking for more readers,subscribers and customers.
So, it can suit every:
- email marketer
- content marketer
- freelance writer
- social marketer
About the author
Helen Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting.
Recognised worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.
- Profiled in the book Online Marketing Heroes as the pioneer of SEO copywriting.
- Mentioned as a must-follow online marketing genius in the book The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success.
- Past-chair of the Direct Marketing Association’s Search Engine Marketing Council.
- Developer of the SEO Copywriting Certification program, the only industry-endorsed training program teaching SEO Copywriting best practices.
- Voted one of 2012’s Top Women in SEO, and nominated again in 2013.
- Advisory board member of SEMpdx, and serves on the board of American Writers and Artists, Inc.
- Quoted and cited in many publications, including The Huffington Post, Target Marketing Magazine, Entrepreneur Magazine and others.
Inside of SEO Copywriting Certification
As stated previously, the course is divided into 8 blocks in period of 3 months. The lessons are structured in way that they follow each other, so you want to start at block 1 and finish at block 8.
Let me share with you what you can find in each of blocks, directly from the author:
Discover the step-by-step process Master SEO copywriters go through to create highly targeted copy that crushes the competition.
You’ll learn how to research your local and national competition online, figure out the hottest trends relating to your business, develop a SWOT analysis (strengths, weaknesses, opportunities and threats,) and how to expertly position your company.
Who is your “perfect” client – and how do they think, research and buy? What are your unique features – and how do you translate those into hard-hitting benefits?
You’ll discover how to develop a customer persona, boost your benefit statements and create targeted messaging that will make your customers want to take action – right now!
You’ll discover how key phrases relate to your unique buy cycle, how to build a key phrase seed list, how to capitalize on key phrase trends and various fun (and free) ways you can find the best key phrases for your site.
This lesson demonstrates how you choose the best key phrases for every page on your site.
You’ll learn about the evolution of a key phrase list, how to overlap key phrases and how to develop a tightly-focused site wide key phrase strategy.
Wondering how to write top-converting copy that can gain great search engine rankings?
You’ll learn the truth about key phrase density, where to really place your key phrases and the most important pages that you should start writing right now!
Discover how you can transform your existing articles, FAQ pages, blog posts and more into powerful, top-positioned pages.
Why settle for a few top positioning key phrases when you can build content – and gain rankings – for hundreds more?
You’ll discover how to create compelling articles, FAQ pages and more that will help you capture clicks across the buy cycle.
Measuring your SEO copywriting success is more than just checking your key phrase rankings.
Discover the various ways you can measure your success, test your copy for effectiveness and further improve upon your SEO copywriting campaign! We’ll discuss easy ways to improve your site copy using Google’s free tools such as Search Console, Google Analytic and Website Optimizer.
Why you should join SEO Copywriting Certification?
Learning from a Expert
Helen Lloyd-Martin has over 20 years experience in behind her belt, so I think that should be already enough to state that she is more than legit to teaching SEO.
additionally, she already trained over thousands students in-house or online.
Ultra Specific Speciality
Some 30 years ago it wasn’t the SEO we know today.
While nowadays, it is one of the most searched skill for almost every business online.
If you will master it, you would have been:
a) targeted by big companies, which can afford to pay you generous money for your knowledge
b) seeing your own business sky-rocketing, when applying the right SEO strategies
Comes with Certificate
This one is mostly interesting for you guys, with freelancing business.
You could place the logo with the certificate on your website, and that will really differentiates you from the other self-proclaimed SEO “experts”.
Why you might steer away from it?
Without a doubt, the value of the course HUGE.
The thing is, not everyone can afford to pay such money. Almost a grand for 3 months course(or 3x $390) is still lot of money for some.
SEO’s one topic only
While it is awesome to be specialized, and in general I prefer the ultra specificity rather, than bright skill set with averaging in each.
There might be people who want to learn Copywriting rather than SEO (Copywriting). For those there won’t be much in it.
On the other hand, this course offers the only one course for copywriting you ever need.
Do I recommend SEO Copywriting Certification?
The course definitely provides a huge piece of value. Not just the legitimacy and experience of the author speaks for it, but as well the testimonials from REAL people are proof of that.
After purchasing you will get to know the basic and advanced SEO techniques and strategies for your online content.
So, in nutshell, you will surely learn highly search able skill in the funny way .
On the other hand, you want to consider the price, as it is not affordable for everyone.
So, yes, I do recommend it, if you have enough money to buy it and if you want to improve rankings of your posts and pages.
What if I tell you that you can access very similar, high quality, up-to date and in-depth SEO (and other) training for a fraction of that price?
Yeah, with this program, you can start for FREE, and the PREMIUM membership will cost you just $49/month.