Optimising for clients and in the same time for search engines isn’t always easy.

Your content is king in the end, and you want to be sure that it stands out while facing the competition.

I am going to have a closer look if SEO copywriting certification course is the one that can help you boost your content.

In short:if you want to get higher Google rankings, this review will help you.

Shall we start?

Name: SEO Copywriting Certification
URL: https://seocopywriting.com/
Founder: Helen Lloyd-Martin
Earning Potential: 10/10
Price: $995, or 3 times $390
Rating: 9/10

Before I will dig in the course itself there is question I am getting often and I want to answer it now.

Do Copywriters consider SEO and are the SEO Copywriting and Copywriting the same?

Yes copywriters writing online, consider SEO.

Secondly, SEO and Copywriting is not completely the same. (For instance if you write other than digital copy, I think you won’t consider any SEO techniques.)

Even though it is quite similar. The biggest difference is that with Copywriting you are trying to appeal to the customers, and while writing for SEO, you are trying to appeal Mr. Google and his friend Mr. Bing.

Obviously, if you are writing online copy, then you want to have ideally both of the worlds inside of your written text.

I hope that it makes a bit more sense to you now.

What is it?

Created by first-ever agency to specialise in SEO and happen to be the founders of the first SEO Copywriting Certification program these pioneers on SEO created this unique program.

Endorsed by organisations such as seoPros.org and AWAI, the SEO Copywriting Certification training is a self-directed training focused on web content and social media writing.

The materials are continually updated, reflecting the latest search engine changes. Plus, you’ll have the opportunity to receive feedback on their writing.

In short, it is SEO Copywriting course for content writers of all level. (Maybe you will have slighter advantage, if you know basics of SEO, but it is not necessary.)

Who is it for?

Aspiring, but as well experienced copywriters.

Additionally, it is suited for every content creator online, looking for more readers,subscribers and customers.

So, it can suit every:

• blogger
• email marketer
• content marketer
• freelance writer
• social marketer

About the author

Helen Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting.

Recognised worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.

• Profiled in the book Online Marketing Heroes as the pioneer of SEO copywriting.
• Mentioned as a must-follow online marketing genius in the book The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success.
• Past-chair of the Direct Marketing Association’s Search Engine Marketing Council.
• Developer of the SEO Copywriting Certification program, the only industry-endorsed training program teaching SEO Copywriting best practices.
• Voted one of 2012’s Top Women in SEO, and nominated again in 2013.
• Advisory board member of SEMpdx, and serves on the board of American Writers and Artists, Inc.
• Quoted and cited in many publications, including The Huffington Post, Target Marketing Magazine, Entrepreneur Magazine and others.

Inside of SEO Copywriting Certification

As stated previously, the course is divided into 8 blocks in period of 3 months. The lessons are structured in way that they follow each other, so you want to start at block 1 and finish at block 8.

Let me share with you what you can find in each of blocks, directly from the author:

Discover the step-by-step process Master SEO copywriters go through to create highly targeted copy that crushes the competition.

You’ll learn how to research your local and national competition online, figure out the hottest trends relating to your business, develop a SWOT analysis (strengths, weaknesses, opportunities and threats,) and how to expertly position your company.

Who is your “perfect” client – and how do they think, research and buy? What are your unique features – and how do you translate those into hard-hitting benefits?

You’ll discover how to develop a customer persona, boost your benefit statements and create targeted messaging that will make your customers want to take action – right now!

You’ll discover how key phrases relate to your unique buy cycle, how to build a key phrase seed list, how to capitalize on key phrase trends and various fun (and free) ways you can find the best key phrases for your site.

This lesson demonstrates how you choose the best key phrases for every page on your site.

You’ll learn about the evolution of a key phrase list, how to overlap key phrases and how to develop a tightly-focused site wide key phrase strategy.

Wondering how to write top-converting copy that can gain great search engine rankings?

You’ll learn the truth about key phrase density, where to really place your key phrases and the most important pages that you should start writing right now!

Discover how you can transform your existing articles, FAQ pages, blog posts and more into powerful, top-positioned pages.

Why settle for a few top positioning key phrases when you can build content – and gain rankings – for hundreds more?

You’ll discover how to create compelling articles, FAQ pages and more that will help you capture clicks across the buy cycle.

Measuring your SEO copywriting success is more than just checking your key phrase rankings.

Discover the various ways you can measure your success, test your copy for effectiveness and further improve upon your SEO copywriting campaign! We’ll discuss easy ways to improve your site copy using Google’s free tools such as Search Console, Google Analytic and Website Optimizer.

Why you should join SEO Copywriting Certification?

Learning from a Expert

Helen Lloyd-Martin has over 20 years experience in behind her belt, so I think that should be already enough to state that she is more than legit to teaching SEO.

additionally, she already trained over thousands students in-house or online.

Ultra Specific Speciality

Some 30 years ago it wasn’t the SEO we know today.

While nowadays, it is one of the most searched skill for almost every business online.

If you will master it, you would have been:

a) targeted by big companies, which can afford to pay you generous money for your knowledge

b) seeing your own business sky-rocketing, when applying the right SEO strategies

Comes with Certificate

This one is mostly interesting for you guys, with freelancing business.

You could place the logo with the certificate on your website, and that will really differentiates you from the other self-proclaimed SEO “experts”.

Why you might steer away from it?

Price

Without a doubt, the value of the course HUGE.

The thing is, not everyone can afford to pay such money. Almost a grand for 3 months course(or 3x $390) is still lot of money for some.

SEO’s one topic only

While it is awesome to be specialized, and in general I prefer the ultra specificity rather, than bright skill set with averaging in each.

There might be people who want to learn Copywriting rather than SEO (Copywriting). For those there won’t be much in it.

On the other hand, this course offers the only one course for copywriting you ever need.

Do I recommend SEO Copywriting Certification?

The course definitely provides a huge piece of value. Not just the legitimacy and experience of the author speaks for it, but as well the testimonials from REAL people are proof of that.

After purchasing you will get to know the basic and advanced SEO techniques and strategies for your online content.

So, in nutshell, you will surely learn highly search able skill in the funny way .

On the other hand, you want to consider the price, as it is not affordable for everyone.

So, yes, I do recommend it, if you have enough money to buy it and if you want to improve rankings of your posts and pages.

But…

What if I tell you that you can access very similar, high quality, up-to date and in-depth SEO (and other) training for a fraction of that price?

Yeah, with this program, you can start for FREE, and the PREMIUM membership will cost you just $49/month.

But did you know that the offer with this starting price is worthless?

Clearly, there are plenty of people who still believe these claims. I decided to put you in perspective what those services are going to cost you in reality.

{Of course, you can pay this low price, but you won’t get anything that you really need to run your website}

Additionally, I will show you what is the best hosting service available in 2021.

Ready?

Before I will dig into it, I would like to ask you for a favor. Could you please share this blog post with someone who you know and who is desperately searching for the best hosting service?

What do you expect from awesome web hosting?

When you see the amazingly looking offer for below $3/month plans, you have to realize that there is really nothing that can serve you and your business.

Because the web hosting you search for should provide you with more than just a place for your website. *

You need a domain name, an email address, security, etc.

Check therefore good what the web hosting you will go for is offering in the package. To name some standard requirements you should have, think on :

• 1 or more domains
• Email Address
• Website Security
• Search Engine Optimized
• Site Builder
• Customer Service and Support

Depending on your needs you will put more stress on each of the features you want to have within your hosting package.

Don’t feel bad if you expect a lot from the hosting provider. In the end, you are the one paying.

Additionally, you want to make sure that your data are saved and your privacy is protected. Chances are high, that yçou want to use your website for business purposes.

So in that case, your responsibility for how your website is set and running is much bigger, like you would’ve writing about your hobby, right?

The 3 Best Hosting?

1.Blue Host

Momentarily preferred by many people.

Most likely because of their fancy promotion.

Now you want to know that to receive the full package, you would need much more than that.

The extra services, that are still crucial are going to cost you up to $250. Below, you see some essential ad dons you would want to add to the standard hosting plan.

• Codeguard Basic $35/year
• Blue Host SEO Tools $70/year
• Domain Name 15-20$/year

PROS

customer service, webinars, easy to use for beginners

CONS

costly extra services

2.Host Gator

This is one of the oldest web hosting available. It still receives some decent follow and people are happy to buy it.

The reason they are quite successful is because of their customer service and once again because of their low pricing. However, one thing you want to remember (like by the previous example) is that if you want to use your website fully, you will pay extra fees.

Additionally, their discounted price is going to raise dramatically after your initial period ends( normally after 36 months)

Out of curiosity, when you purchase their 2.$75/month subscription, after 36 months you will be paying 6.$6.95/month.

One of their pay extras(which you can see in picture below) they do offer is SiteLock, that will run daily and will protect your website from hacks or other standard breaches.

What makes Host Gator something you might want to consider is their user-friendly approach, where they include variety mix of tutorials to make the operation of your site as easy as possible.

PROS

tutorials, customer service, old website migration

CONS

pricey ad dons, pricing ”tricks”

3.Hostinger

Hostinger is considered one of the cheapest one on the market.

(But then again, if you count all the features you will not come so cheap, let me show it to you later.)

Undoubtedly, this web hosting service is considered heaven for cloud hosting. Meaning you don’t need to worry so much about the memory.

PROS

cloud based hosting

CONS

pricey ad dons

What is the best hosting service?

Let me honest with you.

Before I created my first website, I had no clue what web hosting is.

Partially, I have to thank my web hosting for the fact, that I still don’t have to take care of it so much, because my web hosting is working just reliably.

You see, there are two major issue with all the web hosting services, I mentioned above.

Firstly, they don’t tell you the full price at the beginning (meaning you’ll end up much more by the check out).

Secondly, they don’t provide you with sufficient training on how such a website works, how you can attract visitors to your website. (That’s a huge mistake. Because if you don’t know how to appear on google, in present competition, you have no chance people will find your website)

The best deal is…

The platform I do host my websites, offers also completely free option.

Yeah, I al not kidding, you can create a website, together with training on how to make your website ”visible” FOR FREE.

However, if you want to choose your domain name, you would have to sign for the premium membership( which still comes cheaper as the cheapest options at Host gator or Hostinger).

You see, I do use premium membership at Wealthy Affiliate, for 4$6.95, that is less than $519(Host gator), or $580 (Hostinger) respectively.

Additionally, I have access to

• Weekly Classes
• SEO Training
• Social Marketing
• Live Community of like-minded website owners
• Keyword research tool
  
  

The standard web hosting features are obviously coming with the package, therefore I can rely on:

Whatever reason it is, that you are searching for best web hosting service, you want to be sure that you will review their features properly and not judge just the first, fancy looking price.

Because for that price you won’t get website that is fully functional.

If you are beginner, you might find the additional training that Wealthy Affiliate provides very useful.

If you are a small business owner, chances are high you are present on several social media platforms. At the same time, chances are high you don’t have time to manage all of your social media accounts.

Reasons for that could be various, right?

Maybe you are not an expert, nor you want to get this skill under your belt. Maybe you are just tired of scrolling down on your Facebook feed to find a relevant (SCAM free) group you can participate.

{The last one is particularly relevant if you joined Facebook just recently}.

At this time Jarvee steps in, ready to do the ”dirty work” you, so you don’t have to.

But is this all bot using strategy legit or should you expect your account to be banned after you used Jarvee?

That and much more I am covering in my post.

Name: Jarvee
URL: https://jarvee.com
Founder: Adam Briggs
Price: $29.95 – $69.95 /month
Rating: 7/10

What is Jarvee?

Firstly, let me start with what Jarvee actually is.

Jarvee is Windows-based Social Media Automation Software. It can take care of up to 7 most popular social media channels.

Facebook, Twitter, Instagram, and Pinterest are some of them.

For who is Jarvee most suitable?

Small Business owners searching for social media growth.

For entrepreneurs, bloggers, and digital marketers aiming the same goal = SOCIAL MEDIA GROWTH.

Why do you want to use it?

The number one reason you would consider using Jarvee is time safer.

It can save you hours of work, you could spend on content creation or marketing strategy.

I know, there are probably some social media lovers among you, but for the rest, this can be a really valuable tool.

How to use Jarvee?

After choosing your membership( with the STARTER) you are fine with up to 10 accounts, you want to download the software.

If you are a Mac user, please follow the instructions mentioned later in the post about the Windows Virtual Machine.

When you are ready to use it, you can use Jarve on the 7 most popular Social Media Platforms.

Jarvee’s 2 main features are

• Post scheduling
• Automation of bot actions across your social channels

When you think of automation you should think about commenting, liking, and following mostly.

That means that Jarvee operates like YOU when you are hanging around on your favorite social channel, with one exception.

It is not YOU, but this Bot. You can be doing something completely else related to business (like writing a new post) or unrelated to your business (like BBQ in your garden with your friends) -:)

All with the main purpose in mind: Growing your social presence, therefore growing your mark authority and most importantly growing your BUSINESS

Jarvee PROS

Affordable

The €29.95 for starter membership is definitely affordable compare to other social media automation tools.

Just for security sake

• Sprout Social starts at $100/month
• eClincher starts at $49/month

Trial Periode

Not all social media automation software (or other software) are offering FREE TRIAL.

Jarvee is offering you 5 days free trial.

Variety of usage

As mentioned you have 7 social media channels under one roof.

With Jarvee you can simultaneously run your accounts on:

• Instagram
• Facebook
• Twitter
• Pinterest
• Tumblr
• Youtube
• LinkedIn

In addition to several accounts, the key features of Jarvee are not stopping just at post scheduling.

Once you have it up and running it will do for you the time-consuming commenting, liking, and following.

Tutorials

The disadvantage of much online software is missing training or tutorials.

That is not the case with Jarvee.

Plenty of tutorials are taking care that there is not a topic, you will stay stuck.

Below is screenshot of one tutorial you can find on Jarvee.com

Jarvee CONS

Windows operating

Jarvee operates without hassle on Windows computers.

However not on the Mac.

On the other hand, if you are using Mac, you can still use Jarvee.

You have to just use it on an outside VPS (windows virtual machine). AWS from Amazon is offering 1year free subscription.

Software operating 24/7

For the best results, you should allow Jarvee to operate 24 hours a day.

Good thing is that you can leave your computer in sleeping mode and it will still do its work, while you will be relatively undisturbed -:)

Risk of the Account being banned

This is a topic that made people worry a lot lately.

I can understand why. The big players in the world of Social Marketing, Facebook (Instagram) are regularly coming with new algorithm updates which can cause your business accounts not a small damage, but huge damage.

As you let Jarvee taking over a huge portion of your social activities (automation) and therefore you are not doing it by yourself (manually) it can be in some cases violating their rules.

On the other hand, if you follow the ”safety steps” below in the video, you and your business should be safe.

(The video is from early 2020, so it should be still accurate)

Is Jarvee legit?

YES!

Jarvee is completely legit, as there are thousands of happy, satisfied customers who are using this Social Media Automation Software.

It can definitely save you plenty of hours of work, plus it can still leverage you some quality follow in 2021.

(It can assure you some extra BBQ nights

Nevertheless, you want to be aware of the risks involved in using this or any other automation tool.

It can be very painful to find out on one day, that your followers’ list, you’ve been hardly building is blocked because this tool took over your Instagram account for instance.

(If you are going to give it a try, you want to be sure you are using the settings from the video earlier in this post

Few words at the end…

Social Media presence and social media marketing are very important tools for your online success.

However, remember that without quality content, valuable information, and provide help, there is not automation tool that will help you succeed.

If you struggle to write great SEO-optimized content, there is this great training that will teach you that and much more.

Cheers.

Away are the times when you had to wait days to spot your favorite music video on TV. 

You don’t need to bring your bike to a repair shop with a small problem, as you have plenty of how-to repairs flat tire videos online. 

It’s true. Today, you can have these( and similar videos) within seconds on the screen of your laptop. 

Thanks to the platform called YouTube.

Why consider YouTube as a marketing tool?

In case you were born around the millennium you might not understand me, but YouTube wasn’t always here. 

In fact not before 2005 to be exact. 

So, since 2005 there is this video sharing platform available to everyone with an internet connection. 

While you are reading this, then chances are, more than high, that you were searching on youtube at least once and you understand the basic concept of this video sharing platform.

What you maybe didn’t know is, that it can be a great marketing tool for those having some sort of business or business activities. Offline or online. 

Why use Youtube for Marketing?

It is a video, which means the video is the best performing form of content when it comes to engagement nowadays. 

Secondly, it requires a very low budget. 

You can start it for free, and even if you decide to monetize it later on, the ads price aren’t too expensive yet. 

So let’s start with my 5 tips on how to use youtube for marketing:

Diversify your Video Types

Ready to shoot your first video? 

Nice. 

Just remember, you should have a plan before you are going to shoot the video and throw it online. 

To start with, you should be aware there are different types of videos you want to show to your audience. 

With this in mind, you want to divide your videos to:

• Attract
• Engage
• Lead to Action

That way you can create your strategy depending on your goals. 

You can easily link your videos as follows. 

Ones that fulfill the function to attract are in place to get as many views as possible.

Videos which you are going to create in order to engage can have a secondary function to grow your subscriber list. 

Lastly, the leading-to-action videos can be used for any action you wish your subscribers do. In many cases is that sale. 

Be Engaging with your Competition

How you can be engaging? 

There are 2 ways. 

Firstly with your own audience and secondly with your competition.  In case you wonder why I mentioned engaging with the competition, no worries, I am not crazy, will tell you in a moment what I meant. 

So to engage with your audience, that means mostly commenting. 

Try to reply to every comment someone left you. 

It shows that you appreciate the person. Sometimes is a comment in form of a question, that requires an answer, sometimes not. In both cases, it demands your reaction. 

Additionally, you want to comment under a video of your competition. My advice is to subscribe at least to 30 direct or indirect competitors in order to get notifications about their newest video. 

When you going to do that, your comments( and your channel name) will appear in the feeds with videos of successful and hugely followed Youtubers( that’s why is important that you do pick up the one being successful). 

Therefore you will be visible. 

On top of that in your niche. 

That is a great position for you to be discovered by others searching for the solution in your particular niche. 

I hope it makes more sense now to you, why’s good to engage with the competition -;)

 Set Up Your Channel with Personal Touch 

To make your channel easily searchable you want to choose the best and the most appealing CHANNEL NAME.  

The best strategy here would be to write your name+ attractive, highly searchable, and relevant name. 

If you’re in the niche of great travel deals, something like 

Budget traveling with (your name) or
How to book a low-cost trip with(your name) or
Your bargain holiday with(your name)

I hope you sense the direction I am heading…

When you want to make sure your channel name is searchable, you want to check it with the right keyword tool. 

I am writing about it more in the following paragraph. 

Lastly, there are video quality and playlists.  

You want to make sure, you have a high-quality video on your channel. Not shaky and bumpy hands with your Samsung galaxy under the sun. 

More likely, an undistracted environment with white walls and at least good quality webcam is recommended. If you have a higher budget, you can obviously go for better options. 

Playlists are going to earn you more watching time if the videos you put together are about the same topic and high quality. 

SEO Optimize 

When you want to know how to use youtube for marketing the important rule would be to have it SEO optimized. 

To do that, you will do it slightly differently like when you optimize your blog content for Google or Bing. 

But the fundamentals should are the same. 

You want to use KEYWORDS, TAGS, and DESCRIPTION that are going to help you get your video as high as possible in the search results. 

You have a google keyword research tool like Jaaxy or SEM Rush. If you going to search keywords in there, you increase your chances to rank on google with your youtube channel or your video. 

But you have as well a Youtube keyword research tool like VidIQ or TubeBuddy where you can search keywords directly for youtube. You can use both tools and see where you get more views or subscribers. 

In general, it is maybe better(as you grow it is definitely better) if you going to stick with the Youtube keyword research tool. 

Furthermore, you can use TAGS in the description. 

TIP

 To boost your rankings on Youtube, use the related keywords in the description of your video as TAGS.

The role of TAGS is to simply organize your content for SEO, but as well as for your visitors. Additionally, its role is to boost your rankings. As written above. 

It’s still social, so let’s be it…

My last tip for you today would be to stay social with Youtube. Because in the end, it is still a social media channel. 

Staying social within Youtube includes sharing your videos on other social platforms, like Facebook, Instagram, Twitter, or other video platforms, like Vimeo for instance. 

That way you will get extra traffic from these channels and you will just increase your authority on those platforms as well.

So by creating high-quality videos that you are sharing, you rising more channels simultaneously at once and that is just great for you and your website. 

Be free to interact with others across Youtube, comment, share and do like. Exactly as we mentioned at your engagement party, but don’t break the rules. 

That being, please don’t SPAM others and don’t do SUB for SUB. (Meaning too many subscriptions “deals” with other users)

Youtube might not punish you now, but as the channel is a subsidiary of Google, and due to its rising popularity, I think their ban politic will be soon more strict. 

This was it for today. 

I hope my post about how to use youtube for marketing gave you a basic overview of how youtube actually can help you. 

Of course, there are advanced extensions you can add to your video marketing strategy with youtube( and you will add them as you grow your channel)

However, those ones are the basic to help you start rolling with youtube and they create the foundation for your future growth.

I would be happy to hear from you if they are working for you and if you have any other tips, you use and they are helping you. Also please, if you find this post helpful, share it with people you think might need it. 

Thank you and cheers. 

Your friend 

Julius