You welcome. Yes, definitely! Copywriting is essential for every blogger who want to sell something. Many starting bloggers don’t understand the need of writing with intent. While at the beginning of your relationship with your readers you want to educate, at the later stage, there will be time when you want to also sell something, that can help your readers to solve a problem. The action however should come almost natural. How do you achieve that? With the copywriting. Is it easy? Not, but that’s the art to do this correctly. Choosing the right words, suitable call-to-action and so on.

You welcome John! When writing, it is always good to have an intent. Copywriting is teaching you to specify your intent and then you realise how much power you have using the right words. In general people don’t like when there is too much sales talk, therefore providing value first is the key. Also, this way you create a trust with your audience and after that people are more willing to buy from you. However, without using the right words when it is the time to promote your offer, you won’t be succesfull that’s the time when Copywriting will help.

Thanks for the insightful guide to copywriting. It is a really good thing to have in your business plan. Being able to influence people with your writing is the key. People are put off by selling talk. It is much better to help them with their understanding and they come to their conclusion…

But the headline is key; as you say, not many will get past it…