Hey there, thanks for sharing your insights. Understanding of your audience, is at the same time, the most important, yet the most difficult task above all. Not only in copywriting, but also in affiliate marketing, content marketing, and so on…once understood, you as a content creator, and your words, have a huge power. Headlines, and leads are the most “visible” place of single online content where copywriting can be used. Apart from those, you should be able write compelling cta’s. As for bloggers, those are the 3 areas where I suggest people spend their time to learn copywriting. I am happy you liked my post and I hope it helped you. Let me know if I can be help with something else. 

Cheers 

Hey Tom. Writing using own experience is definitely helpful. I am using the majority of the copywriting principles as well. The thing is many content writers forget, that the while content is the king, they need to write with intent. An informative post, in form of “how to” tutorial, would have been written with different intent as let’s say product review. So, the structure, tone and content would be different. And that’s the place where copywriting can help. I hope you can use some of the principles in your own writing. Cheers

This is such an inportant article because copywriting is so important and content is king, as they say.

I find that if you tell the truth in your content and you do your best to use personal experiences on the topic you are talking about, then you won't have a problem in creating and copywrtitng.

This article you have written, you are talking about your own thoughts, opinions and experiences. So, you didn't find this difficult because of those reasons.

Thank you for sharing and keep creating amazing content for the world.

All the best,

Tom