You welcome Chintya! I am super happy my blog post help you define the differences. It might be confusing at first, but once you dive a bit deeper, it can get more clear. It is generally harder to rank on Google, because of the higher competition. On the other side, if your target audience hang out on Bing, you can reach out to them easier. I hope this helped. Let me know, if I can be helpful with something else. Cheers

Good luck

Great question. And yes, you were guessing it right. As the competition on Bing is lower the conversion rate should be better. And indeed the CTR regarding Bing Ads is 2,83% while Google ads are enjoying 1,91%. So even from this perspective, it is definitely worth it to understand how to rank on Bing and optimize for this search engine as well. I hope this helped you with your question, cheers.

I have not given a serious thought on Bing ads but now I am rethinking my marketing strategy – Thanks for sharing!

Hey Venche. Thank you very, very much for your nice words. It makes me feel great, knowing that the content of my post is captivating enough and you like to read it. Hopefully, you could find there as well some helpful information for you and your website. let me know please if I can help you with something particular. Cheers

I am very happy Christine that I could help you out with my post. That is my intention. I would be happy if my tips are going to help you to achieve the rankings you aim for. Please let me know if you have any concerns, I would be more than happy to help you out. Cheers

Hi Lyne. The fact that you rank on Bing and Yahoo is great by itself. For that, you should be happy. The reasons why you don’t rank on Google yet could be various. For instance, competition is one of them. To rank on Google, you have to “fight” with more websites and keywords which are the same or almost the same, remember that Bing is more focused on word-by-word, but Google not. In reality, Google can rank under one particular keyword, posts also with a different keyword, while on Bing it won’t happen probably. My advice, in general, would be, stay patient and optimize in general, the success on google will come. For particular tips for Google, you can reach out also on this post. I hope this helped you and please send me a message anytime you’d like.

Thank you Gorjan, Happy I could open for you a new way of seeing things. Many people try to focus on Google(that is not bad, right when they own the majority of the market) but Bing is offering an extra place for people. Particularly in specific niches like Education or Technologies the numbers(at least in the U.S.) are that there are more people on Bing like on Google. If you see it from the perspective of competition, and you are in one of these niches, Bing might be even better for you. Cheers

Hi Tom. Please, feel free to come to my website or to me personally any time you have some burning questions. I want to be here for you and people like you, who need help. Because, we all know that the internet is huge and oftentimes confusing advice coming from every side, so it is not easy to know what to do. I would definitely suggest trying to rank for both search engines, as there are really plenty of pros ranking on Bing would bring your website. Among few ads and competition. Cheers

This is such an important article because I believe we should be trying to rank on bing aswell as google. I love your tips and I am going to put them into action. I will share this article with a few friends who are also trying build their websites and get their SEO right too.

I will let you know how I am going with your recommendations and if I have any burning questions or issues then I will get on touch. If that is OK with you?

Thank you for sharing and keep up the great work.

All the best,

Tom