Hey Cristine. Nice to hear that you were one of the pioneers of Facebook. I think it was developed somewhere in 2008, so you must like it hugely then I guess -:)
True, using Facebook ads can be convenient especially if you targeting a specific group of people, as the settings of the ads can be very targeted (not sure if you meant that trick ) However, be aware that it can be quite challenging for your ads to get approved, as Facebook is strict in that and is quite often changing that policies. As for now, for instance, you are not entitled to promote any kind of HOME BUSINESS, Digital Products or Making Money Online niche-related products or courses.

Hey Matt. Thank you for your comment. I agree with you that it is not so difficult as it could have been earlier, but still, I think before you want to invest in any e-com platform, you should be sure, you know what your target is. In terms of your niche and audience, as many of the e-com providers do not include training on that, you want to be sure you have knowledge about that, otherwise, your investment could be gone.

Thanks for showing us the 4 steps to sell products online. I am sure everyone could benefit from your article since you have included everything here. Although building one e-com shop is not as difficult as in the past, traffic generation and trust are two critical elements to every online business, which takes lots of time and effort to maintain.

If I go this route, I will choose to build my own site by WordPress with a powerful theme and some plugins to make it a professional-looking e-com store. By this method, my site will be fully under my control.

Matt