Welcome to my: Is Copywriting in demand? blog post.
Are you a budding affiliate marketer or online entrepreneur looking to secure more consistent and reliable traffic and income streams?
If so, then one skill that will help you with this is copywriting.
As the modern economy continues to shift further and further towards digital services, freelance copywriting provides an increasingly attractive opportunity for those who are willing to put in time and effort into honing their craft.
From writing blog posts, emails, sales pages and direct response advertisements through to website content – there is no shortage of opportunities available for writers with the right set of skills.
Regardless if, writing for own blog or for clients.
While many blogging starters feel intimidated when they need to learning "persuasive writing", you should, copywriting isn't that hard skill to learn.
In this post we’ll be taking an in depth look at how lucrative copywriting can be, why you need to know it, even if you thought you didn't need it, and we'll be exploring some helpful tips on how you can quickly break into this rewarding role!
It is not secret that through copywriting businesses are able to connect with their customers, grow their brand, and increase sales of their products and services.
In other words: every business needs to promote its business through emails, landing pages, sales letters, etc. This means, that Copywriting is in demand and it also will stay in demand for a long time. Great copy was needed in 1870 when J.E. Powers started it, and it is needed now in 2023.
100 years ago, the copy was written in the newspaper, and now it written in magazines, in the emails or on the websites, but it doesn't matter. So, the way how copy is being delivered, is continuously changing, but the purpose, foundation and rules, stay more or less same.
Let me show you, why Copywriting is in demand!
You see, when you are writing online you can be writing for your clients' website as freelance writer, or you can have your own blog, in any case you will need write in the way that people read your content.
Not only this, but you also want to "persuade" people to take certain action.
While persuade might be for some of you emotionally negative word, let's be honest.
If readers won't act the way you or your client want, sign up for newsletter, click the link or purchase a product, you won't be successful.
Regardless of the business size, there will be always demand in copywriting.
What is Copywriting and Why do You Want to be a Copywriter?
Before you will be too enthusiastic about the earning potential and the demand copywriting is offering, you should understand, what copywriting is.
This will help you decide if this career is something, you would like to be doing over the years.
The high income and the freedom, shouldn't be the only reasons that motivate you.
Otherwise, you will be unhappy and would search for escape pretty soon.
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.
Many people do misinterpret copywriting with content marketing.
Undoubtedly, they are similar, but not the same.
You see, being a content marketer, your main goal would be to educate. While as a copywriter, your main goal is to convert.
In other words, you need to learn the skill to write in such a manner, that people will take an action after reading your content.
Providing valuable content, won't be enough for becoming a great copywriter.
At the same time, you don't need to become copywriter to earn money with writing.
If you want to write and earn money with your writing, but you don't like the art and science aspect of COPYWRITING, you can earn passive income as content writer, starting your own blog and writing about your passion.
Many bloggers started from scratch and created successful blog.
Is Copywriting Still Good Career?
I hear this question a lot :Is copywriting still good career?
Well, let us have a look!
When you are considering copywriting as a career, you might be interested in reading this...the average Copywriter earns over $60 000 a year.
Is copywriting in demand in 2023?
According to this study, copywriting growth is expected to be 7.6% by 2026.
If we consider the digital growth many businesses experience, it totally makes sense.
So not only great copywriters can enjoy location freedom, there is also a high demand in copywriting.
What Type of Copywriting is in The Highest Demand?
There are several criteria on which we can divide copywriting.
Moreover, about each of them in the following paragraph. If you want to know the categories already, there is copywriting type, niche and specialisation.
For now, "the 2 most hot" copywriting types.
SEO Copywriting
SEO copywriting became popular just in the recent years. Obviously, in the 1950s in the absence of internet, no one was bothered about SEO.
But in 2023, almost every website content is SEO optimised.
That's the reason, while content marketing looks like SEO copywriting. Honestly, sometimes it is really hard to tell the difference.
However, you'll find examples of SEO copywriting in the landing pages, sales letters, product descriptions.
One of the most crucial elements of SEO Copywriting is keyword search.
There are tools, that will help you find the best keywords based on search volume, expected traffic and competitor's content.
Simple use of Google auto suggest search will also help you find the questions people ask on Google.
By answering those questions, not only will your content will most likely rank on Google, but it will also score high in reader's mind.
That's the purpose of SEO copywriting: find a keyword, write about, rank and write in a manner people will take action.
Freelance Copywriting
In addition to SEO Copywriting, another hot stuff is Freelance Copywriting.
It is not surprising.
After COVID-19 pandemic people were forced to work remotely.
Many were required to change their working ethic and many changed their career. Either way, the location freedom, freelance copywriting offers, is what people find attractive.
While, it might be wise to start your copywriting career in-house, for gaining faster and "real" experience, make your feet wet with freelance copywriting firstly, can be also a way.
In that case, you need to be prepared for almost no income in the first months. This is understandable right?
I mean who is going to pay you if you have no experience, no portfolio or no clients?
But again, if you are OK with that, you definitely have chance to proceed this way.
Moreover, you can build your freelance copywriting career from scratch, only as freelance copywriter.
This can be done in two ways.
Firstly, approach companies and offer your services.
Secondly, you can find open positions on Google.
In both cases, small portfolio of your work could help, but it isn't necessity.
Why?
The companies you want to search for are small, mostly one-man businesses. As they do not posses over a huge budget, it can be win-win situation.
They let you build up your portfolio, and you help them grow with their limited budget.
mention junior copywriting requirements,
How to Land Your First Copywriting Job?
OK, if you still bear with me and you are enthusiastic about copywriting, but you have no experience, there are certain steps you need to take, when you want to land your first copywriting job.
You see, as there is no traditional copywriting education, you have to find your own way.
Study
The number one step you need to take is to STUDY.
You can't go to university to study copywriting, but there are a great quality books, courses and videos out there, that will help you starting your copywriting career.
Depending on the depth, you want to learn copywriting, you can choose the right source of information.
If you want to get tips on how to apply only the fundamentals of copy into your content, videos like this can help you.
When you want to understand copy deeper, you should get a book from copywriting expert. In that regard, David Ogilvy's On Advertising is a gold standard where to start.
Finally, if you want to start your copywriting career, the best way is enrol for copywriting course. If you are tight on budget, try FREE course.
However, if you are serious about copywriting, you might invest in course like this or one of AWAI's courses.
Practice
After you gained some copywriting knowledge, you want to practice.
As simple and obvious as it sounds, it's still surprising how many people will not apply what they learn.
Simply investing in books, courses or webinars and then don't use the knowledge in the practice is useless.
Do you agree?
Part of the practicing is also asking for feedback.
I know, you prefer not to receive feedback on your writing, especially when you are starting out, but honestly, this is the best way HOW YOU CAN GROW.
What other way is there to know if yours writing is great or if it sucks?
As soon as you realise that your writing is not perfect, just then you will be able to grow.
Don't let your ego stand in your growth.
Choose a Job
Lastly, you have to find a copywriting job you, that will fit you the best.
What does it mean?
You can, but you don't have to choose a niche.
Niche is a market area of same interest. What do you like to do, talk, write about?=>YOUR NICHE.
When it comes to the type of copywriting, you can think of in-house or freelance.
Previously, I wrote that upon starting out, many would choose to go for in-house agency.
This makes completely sense, as this way you will see experienced copywriters from first line.
You will be like a sponge in getting new knowledge.
After gaining some experience, the next step would be to start freelance copywriting.
This will give you an opportunity to choose projects, clients, location and even your pay rate.
Apart from niche and type, you might choose specialisation.
This isn't compulsory, but as more specific your writing becomes, as easier you'll become an expert, therefore, you can market yourself easier.
Do you prefer to write SEO copywriting, conversion copywriting, email sequences?
You can choose.
As more as specific you will be with your niche and specialisation, as easier it will be to get clients. At the same time, if you stay "general", you can become successful at copywriting as well.
Is Copywriting in Demand?: Summary
So, slowly we getto the last part of my post covering, if copywriting is in demand.
I hope it could give you an idea about what place copywriting has in the present digital marketing.
Undoubtedly, copywriting is a highly profitable skill to possess and yet many people are sleeping on exercising it for their online businesses.
There's no better time than now to delve deeper into the world of copywriting. With the right tools, techniques, and guidance, everybody can be up to date with what works in today’s market.
Commit to taking at least one copywriting course so that you can learn the power of the written word. If you are tight on budget, it can be even a FREE course.
As you begin to craft effective copy, you will soon realise just how valuable this skill is and be glad that you decided to take it on!
What is important to realise is that, learning fundamental copywriting skills isn't necessarily difficult, however what can be more challenging is becoming a really great copywriter.
This is because most copywriters fail to understand that copywriting is both an art and a science.
So, in addition to getting knowledge from some course, you need to practice and ask feedback.
Even if you are established or aspiring blogger, don't let fool yourself that if you are "just" a blogger, you are better off without copywriting.
Regardless of the type of writing, if you have your own blog or you have clients you write for, you want people to read and to take an action.
Learning how to write persuasive words is something what can bring your writing into whole new level.
So, I really hope you will invest in yourself.
As the (online) marketing world is evolving quickly, so you have to as well.
I hope you liked my blog post: Is Copywriting in Demand.
If you have questions or comments, please leave them below and I will more than happy to help you .
Cheers,
Julius
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